Matt Brown is a Vice President and Analyst in Gartner Technology and Service Provider Research. Matt serves CxOs, general managers, and practice leaders in business consulting and tech services firms. His coverage includes digital business consulting and digital transformation service providers. Matt advises professional services clients on growth opportunities, go-to-market, and emerging client service business models and delivery approaches including digital asset-based consulting, digital business building & generative practices, and partner ecosystem development.
Matt has extensive experience in the technology services industry - including growing digital creative agency startups and leading CIO IT industry research, advisory and IT leadership board practice areas. Most recently, Matt served for 12+ years on leadership teams in top strategy consulting firms' digital business venture incubators, launching software engineering, advanced analytics, practice building and digital solutions capability centers across North America, Europe, and India.
Previously, Matt served clients in banking, technology media and telecom, and consumer packaged goods leverage solutions for digital transformation and growth.
Boston Consulting Group, Head of Products, Proprietary Data & Analytics Solutions, 5 years
Forrester Research, Vice President and Practice Leader, Chief Information Officer Practice area, 8 years
McKinsey & Company Inc., Associate Partner - Digital & Analytics and Growth Marketing Practice areas, 11 years
Lead With Product Management Excellence
Product/Service Design and Creation
Refine Tech Marketing Approaches
Improve Product Marketing Execution
Create New Revenue Potential
MBA, Babson College, Entrepreneurship, magna cum laude
Bachelor of Arts, Colgate University, English
Digital transformation provider selection
Asset-based consulting business operating models, economic model, and solution portfolios
Digital business building services and generative practices
Digital asset and IP pricing strategy