Melissa Lane is a Sr Director Analyst at Gartner where she covers Analyst Relations as part of the Tech Product Marketing research.
Ms. Lane has more than 20 years of tech marketing experience, including global analyst relations, press relations, executive and employee communications, and crisis PR. She has led the communications strategy for three organizations during their acquisitions by HPE, IBM, and Adobe.
Prior to joining Gartner, Ms. Lane created and led analyst relations teams (public, private, niche and mega vendor) in-house and started her career in global technology public relations agencies.
Adobe/Neolane, Marketing Communications, 3 years
HPE/Zerto, Global Director, Analyst and Press Relations, 3 years
IBM/Resilient Systems, Director of Marketing, 2 years
Analyst Relations Best Practices
Analyst Relations Impact on the Business
Analyst Relations Leadership and Evolution
Communications Product Planning and Strategy
MBA, F.W. Olin Graduate School of Business, Babson College
BS, Mass Communications with a minor in Political Science, Boston University
Analyst Relations Best Practices and Strategy
Integrating Analyst Relations and PR/Media
Communications Methodology
Analyst relations hiring best practices
Analyst relations business and technology acumen