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Gartner Expert
Roland Johnson
Sr Director Analyst
Tech Product Marketing Analyst specializing in: Tech Buying Behavior, Tech Buyer Enablement, Messaging & Differentiation, Sales Effectiveness.
Previous experience
Sales leadership and New Product introductions for large SaaS vendors, and Sales / General Management for start-up tech vendors.
Professional background
J.D. Edwards , Business Unit Manager, 2 years
Office Shadow Inc, President, 5 years
SAP, Sales Director: New Products , 3 years
Areas of coverage
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Improve Product Marketing Execution
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Customer Marketing
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Technology Buying Dynamics
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Streamline Demand Generation Planning
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Optimize Product Marketing Strategy
Education
Masters in Physics, Oxford
MBA, Warwick
JD, Northwestern California University
Top Issues That I Help Clients Address
Understand Customer Buying Journey
Improve sales effectiveness
Positioning, messaging, and sales content
Improve sales enablement
Sales tools and technology