Sharon Cantor Ceurvorst advises CMOs on a range of marketing strategic priorities, including leadership and collaboration, brand strategy and messaging, B2B acquisition and growth, and customer personas and journeys. She develops forward-looking research agendas and partners with other Gartner experts to generate actionable insights.
Prior to Gartner, Ms. Cantor Ceurvorst worked at a market research firm in Arlington, VA. She led custom projects for B2B and B2C clients, focusing on market analysis, brand perception, and message testing.
CMO Leadership and Collaboration
Marketing and Growth Strategies
Define the CMO Role for the AI Era
Redefine Brand’s Role in Business Growth
Update Customer Journeys and Segmentation
MBA, Tepper School of Business, Carnegie Mellon University
M.S., Public Policy & Management, Carnegie Mellon University
B.A., Intellectual History, University of Pennsylvania
Brand Strategy and Differentiation
Brand Messaging Alignment and Communication
B2B Customer Personas, Journeys, and Segmentation
CMO Leadership and Collaboration
Organizational Change Management for Marketing