Tunde Kamson is a Senior Director Analyst covering marketing data and analytics. He focuses primarily on segmentation, incrementality, and proving the value of marketing to the organization. In addition, he researches marketing mix models.
Prior to this role, Mr. Kamson led the launch of experimentation programs, customer journey orchestration across B2C & B2B firms, implemented media measurement frameworks, successful grew analytics teams, and worked across functions to drive data driven insights.
Chewy, Associate Director of Analytics, 5 years
CVS, Senior Manager of Digital Analytics, 3 years
Samsung , Digital Manager, 1 years
Marketing Technology
Marketing Data and Analytics
B.S., Business Administration, Boston University
MBA, Marketing, Fordham University
How do I improve marketing and enterprise decisions with marketing data and analytics?
How do I use best practices across attribution, marketing mix modeling and experimentation?
How and where do I connect my marketing analytics operations to the broader organization?
How do I prove the value of marketing in my organization?
How do I build a first-party data collection and utilization strategy?