Wendy Butler-Mafuz is a Senior Director Analyst in Gartner's Sales Practice. She writes about sales operations and technology and covers a spectrum of topics related to CRM/SFA, Go-To-Market revenue strategies, adoption, change management, and sales operations.
Ms. Butler-Mafuz combines three decades of experience in senior-level product, sales strategy, operations and technology leadership positions with current market coverage in collaborating with clients.
Ms. Butler Mafuz has held senior sales technology strategy & operations leadership positions at Fortune 500 organizations with expertise leading transformational change in a global, distributed, and matrixed environment. She has also provided business consulting and advisory services focused on Sales and CRM technology, go-to-market revenue strategies, strategic planning, business process and operations, customer experience, organizational change, training, communications and business intelligence to senior or C-level sales leaders, CEOs, and CIOs.
Butler Mafuz Enterprises LLC, Principal Consultant, 7 years
Starwood Hotels & Resorts Worldwide Inc, Vice President, Global Sales Products, Sales Strategy & Operations, 21 years
Sales Operations and Enablement
Sales and Revenue Technology
CSO Effectiveness
Bachelor of Science in Education & Bachelor of Arts in English The Ohio State University, Columbus, Ohio
How to think about the benefits of CRM and SFA to B2B sales organizations and customers
How to align and integrate CRM and SFA technologies with the B2B sales process to improve seller effectiveness and customer experience
How to drive CRM/SFA/Sales Technology adoption and usage.
CRM/SFA data strategy and governance: How to make good sales data everyone's job
How to structure sales operations to maximize impact.