How Tech General Managers Can Improve Portfolio Performance

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2025 Leadership Vision for Technology General Managers

In 2025, technology general managers will be tasked with bringing together customers, technology, and business models to drive growth for the organization. However, changes in U.S. federal policies, competition and emerging technologies will complicate the overall goal.

The Leadership Vision for Technology General Managers eBook outlines the three most important trends, challenges and actions that need to be addressed to achieve success in 2025.

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    We needed tremendous insight about the industry and the customers we were serving. ...Our Executive Partner has been fantastic. ...He gave me additional insights, tools and resources that I just wasn’t aware of — really a great advantage.

    Bob Olwig

    VP, Business Development, World Wide Technology

    Navigate decisions with an outside-in perspective on providers and tech markets.

    According to the 2024 Gartner General Manager Survey, 56% of general managers anticipate a further increase in the pace of change, adding to an already uncertain environment. This change is in addition to the significant and rapid evolution in tech markets, society, and buyer needs observed over the past three years.

    Our actionable insights empower General Managers to navigate dynamic shifts effectively and shape strategies and plans for the future.

    Graphic displaying the makings of a Technology General Manager made up of Vision and strategy, customer acquisition, and performance.

    General Manager Leadership and Execution 

    General managers have the ability and the mandate to mobilize their organizations to growth. To be successful, you need to unite market leadership ambitions with efficient execution plans. Uncover critical areas where general managers can make a significant impact.

    Emerging Technologies and Trends 

    Technology product and innovation leaders must act decisively to identify, evaluate and monetize emerging technologies in their portfolios. Explore which technologies and trends have the most potential to disrupt across a broad cross-section of markets.

    Technology Buying Behavior

    Knowing the buying organization intimately is key for tech product leaders to drive high-quality, low-regret technology deals at scale. Leverage this guide to address your buyer challenges and accelerate tech sales.

    Business of High Tech

    It is necessary to understand the high-tech market in order to make tough choices and set priorities to drive growth and competitiveness, both now and in the future. Uncover how high-tech markets change and what you need to do to respond.

    Gartner Product Leadership Conference

    Join the leading technology and service provider peers to get an update on accelerating tech growth in a new era of transformation and technology trends.

    Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.