AI in Marketing: How to Prepare for the Future of Search

Gartner estimates that by 2028, many brands will see their site traffic from organic search decrease by 50% or more as customers embrace generative AI-powered search. Unfortunately, there are already signs of this prediction coming true. Google’s new generative AI (GenAI) search functionality is expected to impact brand organic visibility, search ad performance and website traffic. At the same time, customers are also increasingly turning to Amazon, Instagram, TikTok, and ChatGPT instead of Google for many search queries. This behavior shift challenges traditional search engines and requires digital marketing leaders to adapt content, influencers and SEO strategy to new changes. Join this complimentary Gartner marketing webinar as a Gartner expert provides how to adapt your brand’s content, influencer and SEO strategies to prepare for these new changes. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Discover how search technology and preferences for search are changing

• Find out how to adjust your brand’s strategy for GenAI search

• Learn how to diversify your channel investments beyond organic search

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.