How AI-Native Providers Will Redefine the Market

Watch this complimentary Gartner webinar to learn what tech providers must do now to stay competitive in a market driven by outcomes, not interfaces.

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Session 1

How AI-Native Providers Will Redefine the Market

ON-DEMAND
| 1 hour

AI-native companies are scaling 40% faster than traditional SaaS providers, signaling a major paradigm shift from software-as-a-service (SaaS) outcome-as-agentic-solution (OaAS). As AI agents take on entire workflows, the definition of software is being rewritten. Join this complimentary Gartner technology webinar as a Gartner expert explores how OaAS shifts the burden of execution from the user to the provider – and what that means for product, pricing and delivery. Learn what tech providers must do now to stay competitive in a market driven by outcomes, not interfaces. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.


  • Understand the core differences between SaaS and OaAS – and why this shift signals a fundamental redefinition of software

  • Explore what’s driving the rise of OaAS, and how AI-native companies are scaling faster by delivering outcomes, not tools

  • Gain insight into the strategic implications for tech providers as execution becomes the new standard for value delivery

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.

Hosted by

Vuk Janosevic

Sr Director Analyst

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