Analysts: Christy Ferguson, Alan Antin, Suzanne White, Ray Pun, Jen Singleton, Jenifer Silverstein, Viharika Peddi
Analysts: Christy Ferguson, Alan Antin, Suzanne White, Ray Pun, Jen Singleton, Jenifer Silverstein, Viharika Peddi
After several years of ongoing market disruptions and budget declines, technology marketing budgets have risen in 2024, stabilizing technology marketing efforts. As a result of this course correction, the B2B technology vertical is seemingly bouncing back at a greater rate than nontechnology verticals.
As always, tech CMOs are responsible for their teams’ ability to deliver high-performing programs that drive awareness, pipeline and engagement among prospects and customers.
The 2024 Gartner Tech Marketing Benchmarks insights focus on investment, demand generation, AI and generative AI, account-based marketing, and brand awareness.
Tech CMOs and their marketing teams — especially those in the midst of ongoing AI innovation — should use insights from the 2024 Gartner Tech Marketing Benchmarks Survey to benchmark their programs in 2024 and plan for 2025.
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