Gartner Research

PLG Actions and Attributes That Set Apart Providers Outperforming the Competition

PLG providers with 25% of fully automated sales outperform their competition.

Analyst(s): Jeff Chamberlain, David Yockelson, Eric Trenk

Product leaders looking to improve the performance of their PLG initiatives are faced with many options spanning product changes, process improvements and supporting technology. Recent Gartner research has uncovered the PLG actions and attributes that differentiate more successful providers.

To leverage PLG trends to improve user and buyer adoption, product leaders must:

  • Implement key product and sales attributes
  • Implement key pricing
  • Track metrics including time to initial value and revenue retention

Complete the form to get your free copy.

Differentiate yourself from the competition.

Leverage PLG trends.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    Back

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company/Organization Information

    All fields are required.

    Optional

  • Step 3 of 3

    Back

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.