Winning in 2026 - Strategic Priorities for Tech CPOs

79% of product teams are already using GenAI in their daily work, yet fewer than half of customers actively engage with AI-powered features.

As investment accelerates, many product leaders face a critical challenges. Innovation is outpacing adoption, and AI capabilities aren’t consistently translating into measurable customer value. At the same time, a rapidly consolidating vendor landscape is forcing teams to rethink how they build, integrate, and scale products.

The 2026 Priorities for Tech CPOs reveals:

• Where leading organizations are focusing and how they are prioritizing and sequencing AI investments.

• The biggest challenges CPOs must prepare for as adoption, competition, and complexity increase.

• The actions product leaders can take now to drive meaningful, product-led adoption and value.