Generative AI Approaches and Implications for Product Managers

Experts: Arup Roy, Eric Goodness, Radu Miclaus

Generative AI (GenAI) is attracting significant attention from enterprises, investors and technology providers, with many large tech companies and startups already building solutions leveraging the technology. Product managers must act now to address opportunities and ward off threats.

Product managers keen on leveraging generative AI as part of their product/service discovery and validation must:

• Map where, how and when the four new GenAI-based approaches can be leveraged in your product portfolio and roadmaps
• Decide whether to embed GenAI (API services from foundation models) in your core product, develop new offerings or do both
• Mine the growing opportunities in the GenAI-enabling tool market
• Address the solution development opportunity (custom projects) for technology and service organizations’ clients

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