Gartner Research

Managing PLG Lead Progression: Tactics, Metrics and Tools for Tech CEOs

By 2025, PLG will be a standard component of new and existing customer go-to-market (GTM) practices for 90% of SaaS companies.

Analyst(s): Carrie Cowan, David Yockelson

Product-led growth is rapidly becoming a standard component of go-to-market approaches. Knowing how to adjust the processes and what technologies to apply are keys to unlocking success.

Tech CEOs must use this research to integrate traditional (or commercial) progression methods with PLG motions.

  • Apply well-defined criteria for a PQL
  • Map out and analyze elements of user journey
  • Set tactics that respond to usner needs
  • Increase investment in automated engagement

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