Gartner Research

Accelerate Customer Acquisition and Retention Primer for 2025

Balance investments in processes and resources for sustainable success.

Analyst: Erin Gordon

Understand how to support sustainable growth for providers through refining marketing strategy, amplifying demand generation, boosting sales effectiveness and strengthening customer relationships.

  • Sharpen your marketing strategy
  • Scale demand generation results 
  • Improve scale effectiveness
  • Strengthen customer retention and growth

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Meet your ambitious customer acquisition and retention targets.

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