Create an Offering Strategy for Digital Product Engineering Services

Analyst(s): Brendan Williams, Robert Brown

The digital product engineering services (DPES) market is growing at a 10.4% CAGR, but most providers lack the expertise in physical-digital convergence to capitalize on this opportunity.

Tech services leaders need a go-to-market strategy for DPES, and that strategy must be unique to their firm and context. The focus of this research is to help tech services leaders establish a high-level strategic framework for taking advantage of the DPES opportunities that are best suited to their specific strengths and competitive position.

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