Gartner Research

Design Pricing and Packaging to Incentivize Adoption

51% of buyers indicate they prefer a one-year commitment for tech subscription agreements.

Analyst(s): Ron Burns and Charlie Xu

Certain pricing and packaging strategies can inherently reduce adoption rates if buyers do not actively promote the product post-purchase. To enhance adoption, Tech CEOs of enterprise products and services should consider refining pricing metrics to discourage customer cost-cutting and implementing rewards-based pricing models.

Tech CEOs:

  • Enhance adoption by adjusting pricing metrics
  • Offer packaging that rewards progressive adoption

Complete the form to get your free copy.

Download Now

Adjust pricing models that negatively impact adoption.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    Back

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company/Organization Information

    All fields are required.

    Optional

  • Step 3 of 3

    Back

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.