PLG Strategies to Scale Growth Across the Generative AI Tech Stack

Experts: Radu Miclaus, John Santoro, Craig Roth, David Yockelson, Ron Burns

GenAI has been lauded as having enormous benefits, but more buyers want to know what it can do for them & test it out before making large investments. A well-executed product-led growth (PLG) initiative can help reduce the friction that these buyers face by streamlining the user journey of education, activation, purchase and usage expansion of an offering.

Each layer of the GenAI tech stack has a different set of target users and, ultimately, buyers with different motivations. Product leaders must consider this when making strategic decisions around pricing, packaging and go-to-market for their offerings.

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