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Gartner Expert
Aapo Markkanen
VP Analyst
Aapo Markkanen is an analyst at Gartner's Tech Product Manager team within the Technology and Service Providers research group. In his research, Mr. Markkanen specializes in market opportunities found in enterprise sustainability and GRC. In parallel, he covers how macro themes such as climate change and geopolitics affect technology buyer behavior, and how vendors should respond to them. One of the first industry analysts to specialize in the Internet of Things, he also continues to follow various aspects of IoT. Mr. Markkanen joined Gartner through its acquisition of Machina Research in 2016.
Previous experience
Prior to Gartner (Machina Research), Mr. Markkanen worked as a Principal Analyst at ABI Research, where he led a range of research activities related to the IoT, M2M and big data. In this position, he explored areas such as data analytics, product life cycle and IoT platforms.
Previously, Mr. Markkanen worked as a Research Analyst at IHS, where he was responsible for providing market intelligence and strategic analysis on the European telecom sector and its leading players.
He has also served as an independent expert for the European Commission, evaluating funding proposals submitted under the EC's Horizon 2020 framework for research and innovation.
Professional background
ABI Research, Principal Analyst, 5 years
IHS, Research Analyst, 2 years
Machina Research, Principal Analyst, 2 years
Areas of coverage
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Advance Product and Services Strategy
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Lead With Product Management Excellence
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Craft World-Class Product Strategies
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Technology Buying Dynamics
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Executive Leadership: Driving Sustainability
Education
M.Sc., Management and Organization, University of Tampere
Top Issues That I Help Clients Address
How can the product organization best contribute to the company's sustainability efforts?
What market opportunities are being created with investments in sustainable business?
What is the competitive landscape in sustainability and ESG software?
How should service providers develop and position sustainability capabilities?
How is sustainability affecting technology buyer behavior?