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Gartner Expert
Alan Antin
VP, Team Manager
Alan Antin is a VP Analyst on the Technology and Service Provider (TSP) Product Marketer team. He provides go-to-market advice to help clients improve their marketing effectiveness with an emphasis on customer acquisition strategy, the use of AI, and the marketing of AI solutions. Alan has more than 20 years of high-tech marketing and product management experience. He held senior marketing leadership positions at Polar and Coty and led the marketing function at VC-backed technology startups. As the head of marketing, Alan has led positioning and messaging, advertising/PR development, demand generation (field marketing, events and digital), content development, sales enablement, customer education and eCommerce development.
Previous experience
Alan has served in various marketing roles for leading brand franchises at Unilever, Reckitt & Benckiser, and Polar. As VP Marketing for Polar, he managed wearable tech product marketing programs in retail channels throughout the Americas region and managed demand generation and customer success solutions for B2B customers in healthcare, education, fitness, and team sports markets.
Professional background
Nuvita, VP Marketing, 5 years
DataKey Consulting, Senior Consultant, 2 years
Polar Electro, VP Marketing, 3 years
Areas of coverage
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New Customer Acquisition and Pipeline Generation
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Messaging, Content and Enablement
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Partner and Ecosystem Strategy
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Go-to-Market Strategy
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Customer Expansion and Engagement
Education
M.S.I.A., Marketing, Carnegie Mellon University
B.A., History, Brandeis University
Top Issues That I Help Clients Address
Developing GTM strategy
Improving GTM effectiveness with AI
Creating differentiated, customer-centric stories
Developing and optimizing demand generation strategies
Leveraging intent data and other buying signals