Amarendra is a Director, Research at Gartner, specializing in Business and Technology Insights within the High Tech and Invest group’s Emerging Market Dynamics practice, with a focus on software markets. As the software market lead, he oversees the Enterprise Application Software market, including forecasting, market share and trend analysis. Amarendra is an expert in identifying and analyzing trends that impact software markets, covering market size, forecasts, vendor landscape, and emerging opportunities. He maintains a global perspective on the enterprise application software market, monitoring market evolution, dynamics, currency effects, macroeconomic impacts, and their implications for forecast trends. Additionally, Amarendra is responsible for developing and maintaining forecast models, and regularly updates clients on market definitions, coverage, methodologies, and segmentations.
Prior to joining Gartner, Amarendra worked in the Research & Consulting divisions of Evalueserve and Frost & Sullivan, partnering with global technology leaders on consulting projects involving market entry strategies, opportunity analysis, market sizing, benchmarking, go-to-market strategies, and product management. He has advised numerous international clients and led research and consulting engagements, overseeing project delivery, resource allocation, and budgeting. Amarendra also served as a Program Manager in the Strategic Initiatives division at Pitney Bowes, where he managed product managers on new launches and key strategic initiatives.
Evalueserve, Group Manager, Technology and Media Practice, 4 years
Pitney Bowes, Program Manager, Strategic Initiatives, 1 years
Frost & Sulivan, Consultant, Information and Communication Technology, 2 years
Tech Buying Priorities and Motivations
Technology Market Economics
M.B.A., Indian Institute of Management, Kozhikode, India
Bachelor of Technology, National Institute of Technology, Allahabad, India
Vendors/IT Buyers: Enterprise application software market trends and forecast
Vendors/IT Buyers: Effects of currency, economic impacts, and their implications
Vendors/IT Buyers: Application Software Market - vendors share and trends
Vendors/IT Buyers: Technology Trends affecting software markets
Vendors/IT Buyers: Buyer Behaviour on technology adoption