Gartner Expert

Amarendra .

Director, Research

Amarendra is a Director, Research in Gartner's Research and Advisory operations where he is part of the Technology and Service Provider's Tech Market Insights practice with focus on Software markets. Amarendra is software forecast and market share lead where he covers Enterprise Application Software market Forecast, market share and associated areas. He maintains a global view of enterprise application software market forecast including market evolution, market dynamics, effects of currency, macro-economic impacts, and their implications on shaping the forecast trends. He is also responsible for developing and maintaining forecast models, updating clients on definitions, market coverage, methodologies, software market segmentations.

Previous experience

Prior to joining Gartner, Amarendra worked in Research & Consulting divisions of Evalueserve and Frost & Sullivan. He has worked with global technology giants in areas involving market sizing, competitive intelligence, benchmarking, go-to-market strategies and product management. He has also worked with Pitney Bowes as a program manager in Strategic Initiatives division, where his key responsibilities were product and program management, planning and devising strategies for new initiatives and competitive intelligence.

Professional background

Evalueserve, Group Manager, Technology and Media Practice, 4 years

Frost & Sulivan, Consultant, Information and Communication Technology, 2 years

Pitney Bowes, Program Manager, Strategic Initiatives, 1 years

Areas of coverage
  • Technology Market Essentials

  • Technology Buying Dynamics

Education

M.B.A., Indian Institute of Management, Kozhikode, India

Bachelor of Technology, National Institute of Technology, Allahabad, India

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Top Issues That I Help Clients Address

01

Vendors/IT Buyers: Enterprise application software market trends and forecast

02

Vendors/IT Buyers: Effects of currency, economic impacts, and their implications

03

Vendors/IT Buyers: Application Software Market - vendors share and trends

04

Vendors/IT Buyers: Technology Trends affecting software markets

05

Vendors/IT Buyers: Buyer Behaviour on technology adoption