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Gartner Expert
Amy Jenkins
Sr Director Analyst
Amy Jenkins is a Senior Director, Analyst on the Technology and Service Provider Product Marketer team at Gartner, where she advises clients on improving their demand generation and marketing operations efforts. Her areas of focus include martech, segmentation, lead management, campaign management and budgets. Ms. Jenkins has more than 20 years of B2B high-technology marketing experience for software and service vendors.
Previous experience
Amy has led teams of marketers towards adopting modern marketing best practices and specializes in creating impactful marketing campaigns, improving departmental collaboration and streamlining business processes to improve team efficiencies.
Professional background
Teradata, Director, Marketing Technology, 8 years
Aprimo, Manager, Marketing Automation & Campaign Execution, 5 years
Vontoo, Marketing Manager, 2 years
Areas of coverage
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New Customer Acquisition and Pipeline Generation
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Demand Generation and ABM Strategy
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Martech Strategy and AI Trends
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B2B Martech and AI Strategy
Education
B.S., Business, Kelley School of Business at Indiana University - Bloomington
Top Issues That I Help Clients Address
How do I build the case for marketing investment?
How can we explain the value and impact of marketing programs to key stakeholders?
What metrics and data should we use to measure the success of complex activities?
Which technologies and data will help us achieve marketing and business objectives?
Where can we improve workflows between go-to-market teams to boost efficiency and reduce friction?