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Gartner Expert
Aparajita Mazumdar
Sr Principal, Research
Aparajita Mazumdar is a Research Principal for Gartner for Marketers. Her primary focus is Marketing Technology and Emerging Trends, Marketing Organizations and Digital Marketing KIs with a business-to-consumer focus. She has worked on developing qualitative research insights for Fortune 500 clients.
Previous experience
Ms. Mazumdar built research portal featuring implementation advice and vendor selection guidance for fourteen contact center technologies for Fortune 500 clients. She developed client on-site workshops for US-based contact center clients on topics such as Experience Engineering Skills and Quality Assurance Competency Frameworks. Ms. Mazumdar has developed research guidance on client problems such as driving employee adoption of the corporate intranet, setting up PR networks in emerging markets, and building an effective strategic communications plan.
Professional background
CEB India Private Limited, Research Analyst, Customer Contact Leadership Council and Communications Leaders, 2 years
Areas of coverage
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Digital Marketing Strategy and Execution
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Marketing Technology
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Marketing Organization and Talent
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Marketing and Communications Leadership and Strategy
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Content Marketing and Management
Education
MSc. Marketing [Honors], HEC Paris, Certificate in Digital Business Transformation
MSc. Accounting, London School of Economics & Political Science, Cleared CFA Level 1 Exams
BA [Honors] Economics, St. Stephen's College, University of Delhi, India
Top Issues That I Help Clients Address
Thinking about their digital consumer innovation portfolio
Reviewing trends in digital consumer innovation domain
Driving collaboration between their marketing and IT departments
Understanding different media mix optimization methodologies (e.g., advanced mixed modeling, multi-touch attribution and unified measurement)