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Gartner Expert
Aura Popa
Sr Director Analyst
Aura Popa is a Senior Research Director at Gartner, focusing on BI, Analytics and Data Science.
Ms. Popa advises Data and Analytics leaders on making the most from their data through best practices in applying advanced analytics to solve complex business problems, using data visualization and storytelling to convey the findings to a broader audience. She is also passionate about how to organize Analytics and Data Science teams, with a focus on design, development, training, instruction and data literacy.
Previous experience
Prior to joining Gartner, Ms. Popa has been advising clients of various vertical industries on data analytics and insights, data strategy, roadmaps, strategy and implementation.
During her 15 years experience in Market Research Data Science and Analytics, she delivered a number of company wide analytics solutions, including dashboards and complex data science projects that helped business decision markers understand the high impact choice they can undertake based on data and insights.
Professional background
Euromoney, Head of Surveys and Insights, 2 years
The Statistical Company, Market Research Data science Consultant, 5 years
The Walt Disney Company, Research Analyst, 1 years
Areas of coverage
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Analytics and Artificial Intelligence
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Data and Analytics Leaders and Programs
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Chief Data and Analytics Officer Executive Leadership
Education
M.Phil. Statistics and Econometrics, Academy of Economic Studies
B.S., Statistics and Economic Forecasting, Academy of Economic Studies
Top Issues That I Help Clients Address
Introduce and optimize data science capabilities for analytics solutions
Develop and implement an analytics strategy and get started with data science
Leverage and support self-service analytics and citizen data scientists
Build, nurture and place data science teams
Apply data analytics best practices