Gartner Expert

Brandon Medford

Sr Principal Analyst

Brandon Medford is a Sr. Principal Analyst at Gartner who focuses his research on cloud technology, cloud IT services, CDN and edge services, and technology trends. Mr. Medford advises both service provider and end-user clients in these markets with a balanced perspective on how technology and service solutions address operational requirements. He brings expertise in product management, product marketing, market analysis, market strategies, cloud strategy and migration planning, and cloud management (especially cloud service expense management).

Previous experience

Prior to joining Gartner, Mr. Medford accelerated technology strategy in a variety of small and midsize organizations scaling for growth and filling a variety of roles, such as system owner, product manager, analyst and system management. These organizations spanned multiple vertical industries, most notably healthcare, banking, and technology services.

Professional background

ECI Healthcare Partners, Manager, Workflow and Business Analysis, 5 years

Lorica Equity Partners, Research Analyst, 2 years

PIVOD Control Systems, Project Manager, 3 years

Areas of coverage
  • Craft World-Class Product Strategies

  • Create Differentiated Tech Service Offerings

  • Drive Tech Services Client Impact

  • Lead a Profitable Tech Services Practice

Education

M.B.A., Kelley School of Business at Indiana University

B.A., Literature, Florida Gulf Coast University

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Top Issues That I Help Clients Address

01

Helping service providers best tailor their products and services to meet their customers' needs

02

Helping startups and small technology providers interact with enterprise customers

03

How the evolution of edge distribution platforms makes them more important and interesting than ever

04

How cloud markets will shift and grow in the coming years

05

How to craft a product strategy, build a roadmap, and create value for customers