Gartner Expert

Brayden Napoli

Sr Specialist, Research

Brayden Napoli is Research Specialist based out of Ft. Worth, Texas. Brayden works closely with Technology & Service Providers focused on Tech Buying Dynamics and Business Buyer Behavior. In this role, Mr. Napoli applies best practices in areas such as buyer enablement, enterprise/buyer personas, enterprise technology adoption profiles, go-to-market strategy, and age/generational impacts on buying. His expertise lies in translating quantitative business buyer behavior into actionable insights for tech providers.​

Areas of coverage
  • Tech Buying Priorities and Motivations

Education

BS in Statistics, University of Notre Dame, Class of 2024

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Top Issues That I Help Clients Address

01

Ideal Client Profiles

02

Technology Buying Behavior

03

Enterprise Technology Adoption (ETA) Profiles

04

Generational Buying Differences

05

Enterprise/Buyer Personas