Gartner Expert

Brett Overbey

Director Analyst

As a Director Analyst at Gartner, I advise technology and customer service leaders on evolving and optimizing their digital customer service capabilities. I focus on self-service strategy, proactive engagement approaches, and AI-enhanced support experiences. I specialize in building digital-first customer service channels—including web, mobile apps, messaging, and social—paired with knowledge management and customer data to orchestrate lifecycle support and cost-effective personalization. I bring over a decade of experience in management consulting and digital transformation ownership across healthcare, financial services, and retail supporting both B2B and B2C enterprises. My current research agenda is how leaders can maximize the value of captured data across channels and embedding AI in service delivery.

Previous experience

Prior to joining Gartner, I spent over a decade at West Monroe and Accenture, leading digital transformation and customer service experience initiatives for Fortune 500 and mid-market clients. My work spanned strategy development, service channel redesign, and large-scale technology implementation—particularly in healthcare and financial services. I advised clients on operational efficiency, digital maturity, and innovation, often working at the intersection of technology, data, and customer impact.

Areas of coverage
  • Customer Service and Support Technology

Read More Read Less

Top Issues That I Help Clients Address

01

Designing cost-effective and scalable self-service and digital-first support models

02

Orchestrating omni-channel customer service across chat, email, SMS, web, mobile, and voice

03

Leveraging AI and analytics to personalize interactions and proactively resolve issues

04

Modernizing knowledge management to support agents and customer self-resolution

05

Aligning customer service KPIs with business goals and customer expectations