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Gartner Expert
Colin Fletcher
Sr Director Analyst
Colin Fletcher focuses his research on helping Product Managers at IT Operations Management (ITOM) software vendors build and bring to market their way to success using the power of independent and actionable insights.
His research spans all major ITOM software markets including Delivery Automation (DevOps Platforms, Digital Employee Experience Tools (DEX), Digital Platform Conductors (DPC), Value Stream Management Platforms (VSMP), Cloud Management Tooling, Container Management, Infrastructure Automation, Service Orchestration & Automation Platforms (SOAP)), Health and Performance Analysis (Observability Platforms, Application Performance Monitoring (APM), Artificial Intelligence for IT Operations (AIOps), Event Intelligence Solutions, Digital Experience Monitoring (DEM), Network Performance Monitoring, Infrastructure Monitoring), and Value Management (IT Service Management (ITSM), Software Asset Management (SAM) & IT Asset Management (ITAM), IT Financial Management (ITFM)). Some Key Trends being actively researched include DevOps, Cloud-Native development & delivery, and Product Led Growth (PLG).
Mr. Fletcher's research is informed by daily conversations with clients and thought leaders, as well as more than 25 years of Senior IT Executive Experience drawn from multiple roles (Strategist, Product Manager & Marketer, Industry Analyst, and Practitioner), perspectives (user, customer, vendor, and analyst), and organizations large and small including Apple, BMC Software, Dell, Gartner, GitLab, HP, IBM Global Services, Motorola, and Quali among others.
Previous experience
Prior to rejoining Gartner, Mr. Fletcher led product and marketing strategy for a key product at Quali and prior to that built and led a team at GitLab delivering market insights and building customer relationships that shaped product strategy and drove commercial success. Previously at Gartner, Colin advised Senior IT Leaders on the evolving practice of IT Operations Management.
Professional background
Gartner, Research Director - IT Operations Management, 7 years
GitLab, Manager, Market Research & Customer Insights, 2 years
Quali, Director, Product & Marketing Strategy, 1 years
Areas of coverage
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Lead With Product Management Excellence
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Craft World-Class Product Strategies
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Excel at Product Creation and Delivery
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Capitalize on the Tech Market Landscape
Education
M.B.A., Management, Jones Graduate School of Business, Rice University
B.B.A., Management, University of Houston-Downtown, Outstanding Management Graduate, Dean's List (All Semesters)
Top Issues That I Help Clients Address
Prioritizing Product Investments & Deciding What Not to do Right Now
Creating Persona - Focused Product Strategies that Seize Market Opportunities
Analyzing the Competitive Landscape in search of Product Differentiation Opportunities
Communicating Product Value
Identifying right mix of product packaging, pricing, and GTM