David Kung is a Senior Director Analyst in Gartner's Tech CEO practice. Mr. Kung specializes in messaging and demand generation. He applies his experience as a marketing, product, and creative leader to help clients improve the effectiveness of their go-to-market strategies and content.
Mr. Kung has over 10 years of experience as both a marketing and product leader in tech startups and over 20 years of experience across B2B, B2C and B2G marketing. Prior to joining the startup world, he led UX teams and was a Creative Director and Imagineer with the Walt Disney Company. At Creative Artists Agency, Mr. Kung built marketing programs and advised corporate and talent clients on branded entertainment and emerging technologies.
Bluescape Software, VP Marketing, 3 years
Oblong Industries, VP Product Strategy, 8 years
Walt Disney Parks and Resorts Online, Co-GM, VP, Creative Director, 4 years
Accelerate Customer Acquisition and Retention
SM, Media Arts and Sciences, Massachusetts Institute of Technology
SB, Architecture, Massachusetts Institute of Technology
Differentiated Messaging: Help Tech CEOs construct and deliver compelling messaging that is relevant and clear on value.
Lead and Demand Generation: Help Tech CEOs grow visibility and engagement with target audiences through owned, earned and paid digital marketing channels, and effective content marketing.
Lead and Demand Generation: Help Tech CEOs optimize their marketing mix and investments based on business objectives.
Lead and Demand Generation: Help Tech CEOs optimize demand creation (awareness) and demand capture tactics including events, marketing collateral, and campaigns.
Lead and Demand Generation: Help Tech CEOs optimize their use of calls to action and content to facilitate the buyer journey through marketing campaigns and improve demand generation effectiveness.