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Gartner Expert
Garrett Astler
Director Analyst
Garrett Astler is a Director Analyst at Gartner based in Charlotte, NC, where he specializes in helping Tech CEO clients understand patterns and trends in business technology buying behavior and navigate the GTM strategy implications of Autonomous Business transformation. Since joining Gartner in 2022, he has worked with clients to create differentiated value propositions and stories that motivate buyers to act. This also includes a focus on buyer enablement strategy that improve go-to-market effectiveness, and new commercial models that help clients win the vendor AI race.
Previous experience
Responsible for the product strategy, go-to-market, and topline growth of Remitra, Premier's procure-to-pay software suite. Prior to that, Garrett worked in product marketing, channel sales & partner development at AvidXchange, a leading accounts payable automation provider.
Professional background
Premier Inc., Director of Product Marketing, Remitra, 1 years
AvidXchange, Senior Product Marketing Manager, 4 years
MoreVisibility, Manager of Strategic Accounts, Team Lead, 3 years
Areas of coverage
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Tech Buying Priorities and Motivations
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Technology Market Economics
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Messaging, Content and Enablement
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Partner and Ecosystem Strategy
Education
Master of Arts in Communication and Media Studies
Bachelor of Arts in Multimedia Studies, Multimedia Journalism
Florida Atlantic University
Top Issues That I Help Clients Address
Technology buying dynamics of business leaders
Product marketing activities: buyer segmentation and personas, positioning, differentiation, storytelling
Channel partnerships and channel development
Autonomous business transformation, specifically with regard to go-to-market activities