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Gartner Expert
Garrett Astler
Director Analyst
Garrett Astler is a Director Analyst at Gartner based in Charlotte, NC, where he specializes in helping technology and service providers understand finance professionals in the Office of the CFO as key buyer personas. Since joining Gartner in 2022, he has worked with clients to create differentiated value propositions and stories that motivate finance buyers to act. This also includes a focus on buyer enablement content, end-user upskilling, and tools to improve seller effectiveness.
Previous experience
Responsible for the product strategy, go-to-market, and topline growth of Remitra, Premier's procure-to-pay software suite. Prior to that, Garrett worked in product marketing, channel sales & partner development at AvidXchange, a leading accounts payable automation provider.
Professional background
AvidXchange, Senior Product Marketing Manager, 4 years
MoreVisibility, Manager of Strategic Accounts, Team Lead, 3 years
Premier Inc., Director of Product Marketing, Remitra, 1 years
Areas of coverage
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Refine Tech Marketing Approaches
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Improve Product Marketing Execution
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Technology Market Essentials
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Technology Buying Dynamics
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Business Buyer Insights
Education
Master of Arts in Communication and Media Studies
Bachelor of Arts in Multimedia Studies, Multimedia Journalism
Florida Atlantic University
Top Issues That I Help Clients Address
Tech buying dynamics of CFOs and finance leaders
Product marketing activities: buyer segmentation and personas, positioning, differentiation, storytelling
Channel partnerships and channel development