Hanna Karki is a Senior Principal Analyst in Industry Tech & Markets Practice, advising technology vendor executives and Tier 1 retail CIOs on AI-driven retail transformation, operational modernization, and technology adoption. She helps vendors and retailers align innovation with measurable outcomes in a rapidly changing retail landscape. Her research covers key industry trends and IT investments, AI use cases and adoption, retail media supply-side platforms, and vendor go-to-market strategies including positioning, segmentation, messaging, and storytelling.
Prior to joining Gartner, Ms. Karki was Research Service Manager at Marketvisio. In her role, she was responsible for the customer engagement and financial success of Marketvisio's Finnish based research services. At the same time, she was conducting research in several areas, such as CRM, IT services, digital workplace, and industry specific IT trends and spending in retail. Prior to that, she was a Client Partner for Gartner technology provider clients. Marketvisio was a Gartner sales agent in Finland, acquired by Gartner in 2014.
Marketvisio, Client Partner at Gartner Services, 7 years
Marketvisio, Service Manager and Research Analyst, 2 years
Nokia Business Infrastructure, Program Management & Quality Support, 5 years
Retail Industry Technology Insights
Industry Markets for Tech Providers
Create Tech Solutions for the Retail Industry
B.B.A., Marketing and HR, Metropolia University of Applied Sciences
Specialist Qualification in Leadership and Management, Institute of Marketing
Entrepreneur Qualification in Business Administration, Finnish Institute for Enterprise Management
What are the most impactful AI use cases in retail, and how should they be prioritized?
What are the biggest barriers to AI adoption in retail, and how can vendors help CIOs overcome them?
What trends are shaping retail CIOs’ technology spending decisions?
How can technology vendors differentiate their solutions for retailers through effective positioning and storytelling?
What strategies should vendors adopt to succeed in the evolving retail media technology ecosystem?