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Gartner Expert
Jason Daigler
VP Analyst
Jason Daigler is a VP, Analyst focused on digital commerce technologies, including topics such as launching a commerce site, multichannel strategy, B2B commerce, channel integration, digital shelf analytics and marketplaces. Mr. Daigler has 20+ years of business experience in digital commerce, software development and product management.
Previous experience
Prior to joining Gartner in 2014, Mr. Daigler was an Online Product Manager for The Home Depot, where he was responsible for a variety of technologies aimed at driving increased online sales and improved customer experience. Earlier, he worked in product management and project management for ezprints/CafePress, where he was responsible for e-commerce growth.
Professional background
ezprints/CafePress, Product and Project Management, 6 years
The Home Depot, Online Product Manager, 3 years
The State of Georgia, Software Development Manager, 3 years
Areas of coverage
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Digital Commerce
Education
M.B.A., Georgia State University
B.A., Florida State University
Top Issues That I Help Clients Address
Digital commerce platform vendor selection, vision and strategy - D2C/B2C and B2B
Selling on marketplaces - strategy and technology, including channel integration and digital shelf analytics
Enterprise marketplaces and marketplace operation
Product information and experience management - PIM, product data syndication and digital shelf analytics
Selecting the right digital commerce architectural model