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Gartner Expert
JC Martel
Sr Director Analyst
Dr. JC Martel is a distinguished senior leader specializing in advanced analytics, AI strategy, and generative AI enablement. With a record of driving large-scale transformation across sectors, she empowers organizations to harness data and AI to enhance business processes, elevate decision-making, and unlock significant value. Known for her ability to bridge technical innovation and strategic vision, Dr. Martel has advised executives and mentored teams globally, guiding them to successfully adopt AI and analytics at enterprise scale.
In her current role as Senior Director Analyst for AI, Data and Analytics at Gartner, Dr. Martel leads groundbreaking research and analysis to guide data and analytics leaders globally. She creates thought-leading insights on AI, machine learning, generative AI, and data science strategy, empowering organizations to adopt cutting-edge technologies with confidence and clarity. Her work addresses market trends, governance, D&A financial management and best practices, and AI engineering.
Previous experience
Previously, Dr. Martel served as a Senior Quantitative Research Director in Peer Practitioner Research, driving evidence-based research throughout Gartner’s D&A practice. Before that, Dr. Martel served as Senior Director Analyst at Gartner for Technical Professionals, advising over 100 organizations, including C-level executives and government agencies, on designing advanced AI architectures and optimizing data ecosystems. Prior to Gartner, Dr. Martel served as Senior Data Scientist at Tyler Technologies, where she drove $4.8 million in revenue through price elasticity models and halved fraud detection timeframes with innovative predictive systems. Her leadership in building data strategies led to seven new product pilots and significant operational efficiencies across a $2.3 billion SaaS company.
Earlier in her career, Dr. Martel held pivotal roles at Imperial PFS, Hallmark, and the City of Kansas City, Missouri. At Imperial PFS, she established the company’s first AI/ML program, deploying over 10 products that collectively influenced $3 billion in premium financing and streamlined sales operations nationwide. At Hallmark, she built econometric models that informed marketing and finance strategies, and at the City of Kansas City, she launched a groundbreaking “Data Academy” that trained over 140 staff members and contributed to the city’s national recognition for performance management excellence.
Dr. Martel holds a Ph.D. from University of Kansas, master’s from University of Colorado, and a Bachelor of Science from Worcester State College – all in social sciences. Her dedication to advancing analytics extends to academia and advisory roles, serving as an adjunct professor at Park University in the Graduate School of Business Information Systems and Business Analytics Program and as a board member for data science and machine learning programs at Kansas State University and Johnston Community College.
Professional background
Imperial Premium Financial Services, Artificial Intelligence Architect, 2 years
Tyler Technologies, Senior Data Scientist, 2 years
University of Kansas, PhD Researcher, 6 years
Areas of coverage
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Architect, Implement and Scale Data and Analytics Solutions
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Lead a World-Class Data and Analytics Organization
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Realize Value From Data and Analytics Investments
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Build Trusted Data, Analytics and AI
Education
PhD, University of Kansas
Masters, University of Colorado
Bachelors of Science, Worcester State University
Top Issues That I Help Clients Address
D&A Budget and Efficiency Benchmarking
D&A Governance and AI Governance
AI Capabilities in D&A Operating Models