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Gartner Expert
Jeff Casey
Sr Director Analyst
Jeff Casey is a Senior Research Director covering the banking and financial technology industries within Gartner's Financial Services Research and Advisory team. Mr. Casey advises clients on generating growth in the next generation of financial technologies with a focus on retail banking. Mr. Casey provides insights on digital banking platforms and channel solutions, retail lending automation, emerging operating models such as banking as a service and embedded finance. In addition to working with banking executives directly, Mr. Casey advises technology vendors on how to successfully sell into banks including go-to-market strategies, buyer personas, product positioning. His guidance helps clients understand market dynamics and industry trends as well as future scenarios and opportunities.
Previous experience
Prior to Gartner, Mr. Casey was the Chief Digital Officer at First Financial Bank where he led the strategic development of the bank's digital services, including identifying differentiating digital capabilities and leading the development of the digital business strategy and roadmap. In previous management roles, Mr. Casey's responsibilities included project and portfolio management, technology governance, and vendor selection and management.
Professional background
Celanese, Relationship Manager, 4 years
First Financial Bank, N.A., Chief Digital Officer, 10 years
Areas of coverage
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Industry Markets for Tech Providers
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Industry Product Planning and Strategy (Retired)
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Create Tech Solutions for the Banking and Investment Services Industries
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Financial Services Industry Business Insights
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Banking Industry Technology Insights
Education
B.B.A., Texas A&M University
Top Issues That I Help Clients Address
Digital banking trends and buyer expectations
Financial services industry segmentation & buyer behaviors
Key business and technology trends impacting the retail banking sector
Go-to-market strategy for technology service providers
IT Services in Retail and Commercial Banking