Jen Kady is a Vice President, Analyst on the Business & Technology Insights team providing advisory services for enterprises looking to drive marketing effectiveness and growth, and more tightly align marketing strategies with business objectives. She focuses on issues related to marketing investment and allocation, strategy development at corporate and regional levels, organizational design and resourcing, talent and implications of emerging tech like AI, cross-functional alignment, and articulating marketing's contribution and value.
Ms. Jen Kady brings nearly 30 years of experience in enterprise software and SaaS, spanning organizations at various stages of maturity and across multiple industries—including security software, hybrid cloud, learning and development, talent management, training, and data backup and recovery. As a marketing leader, she has overseen positioning and branding, product marketing, go-to-market operations (direct, field, and partner), content strategy, sales enablement, operations, customer advocacy and engagement, and inside sales. Ms. Kady has a proven track record of driving business growth, increasing marketing’s contribution to the bottom line, and ensuring alignment between business objectives and marketing strategies.
Allego, Chief Marketing Officer, 2 years
Skillsoft, SVP Global Marketing, 1 years
Unitrends, VP Marketing, 2 years
Marketing Organization Design
Partner and Ecosystem Strategy
Marketing Leadership and Management
Go-to-Market Strategy
Marketing and Growth Strategies
M.B.A., magna cum laude, FW Olin School of Management, Babson College, Wellesley, MA, U.S.
B.A., cum laude, College of Liberal Arts, Boston University, Boston, MA, U.S.
Artificial Intelligence & Machine Learning Certified Course, Sloan Continuing Education, MIT, Cambridge, MA, U.S.
Cloud Computing Certified Course, Stanford Center for Professional Development, Stanford University, CA, U.S.
Marketing Investment & Resource Allocations
Marketing & GTM Strategy
Organizational Design, Talent & Cross-functional Alignment
Impact of AI on Marketing, Building AI Fluency