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Gartner Expert
Jenifer Silverstein
VP Analyst, KI Leader
Jenifer Silverstein is a Vice President, Analyst for Gartner for Technology and Service Providers, based in Massachusetts, US. She is a content leader for Gartner's research focusing on technology marketing demand generation planning and execution.
In her role as analyst, Ms. Silverstein provides research and advisory services to help clients establish and optimize their demand generation, account-based marketing (ABM), and digital marketing strategies.
She has served as lead author for Gartner's Magic Quadrant on Account-Based Marketing Platforms, delivering a comprehensive view for marketers to evaluate platforms that can best help their organization enable better decision making, improve engagement across accounts and deliver measurable value.
Previous experience
Jenifer's role at Gartner is preceded by over 20 years' experience in B2B growth marketing. She has spearheaded demand generation at companies ranging from early-stage start-ups to large industry leaders including IntelliShift, SimScale, and Globalscape.
Professional background
Globalscape (since acquired by Help Systems), Director of Demand Generation, 2 years
IntelliShift, Director of Demand Generation, 1 years
SimScale, Vice President of Marketing, 2 years
Areas of coverage
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Elevate Demand Generation Execution
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Streamline Demand Generation Planning
Education
Master of Business Administration (MBA), University of Massachusetts at Lowell
Bachelor of Science, Management Science, Bridgewater State College
Top Issues That I Help Clients Address
Developing and optimizing demand generation strategies
Orchestrating account-based marketing (ABM) programs
Implementing and measuring digital marketing channels
Executing non-digital channels, such as events and direct mail