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Gartner Expert
John Santoro
VP Analyst
John Santoro is a Vice President Analyst in Gartner's Technology and Service Provider research practice. He helps product managers with marketplace and ecosystem strategy, product pricing (particularly with GenAI), productizing data, and transitioning to SaaS solutions. He advises clients on the implementation and productization of APIs, including API pricing and API management. He also works with buyers of technology on these topics.
Previous experience
Prior to joining Gartner, at IBM Mr. Santoro coded, tested, and deployed applications in order to compare IBM's Cloud and Middleware solutions to competitors such as Red Hat, Oracle, Mulesoft, and Amazon. Prior to IBM, he served as the Product Manager, Chief Architect, and developer of a small startup that was acquired by IBM in 1999. Prior to that, he worked as an IT consultant, primarily focused on transaction processing for financial services clients.
Professional background
Andersen Consulting, Senior Consultant, 2 years
IBM, Senior Competitive Solutions Architect, 18 years
Planetworks/Tangent International, Chief Architect, Consultant, 7 years
Areas of coverage
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Software Engineering Technologies
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Craft World-Class Product Strategies
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Emerging Technologies and Trends Impact on Products and Services
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Excel at Product Creation and Delivery
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Lead a Profitable Tech Services Practice
Education
B.S., Massachusetts Institute of Technology
Eta Kappa Nu (Electrical Engineering Honor Society)
Top Issues That I Help Clients Address
Creating and participating in digital marketplaces
Product pricing
API pricing, API products, and API management
AI agent pricing and GenAI pricing
Transitioning to SaaS (end users and providers)