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Gartner Expert
Karen Lee
Sr Principal, Research
Karen Lee is a Principal on the Digital Performance Benchmarks team at Gartner. Ms. Lee's recent publications include Digital I.Q.s and reports on social platforms strategy (paid, organic, and influencer), social commerce features, and marketing content types. She also researches the digital marketing strategies of brands in the food & beverages, personal care & beauty, and homecare + OTC industries.
Previous experience
Ms. Lee was a part of L2, Inc. as a Specialist, Research for two years.
Areas of coverage
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Customer Acquisition and Growth
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Industry Marketing Strategy and Execution
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Marketing Channels and Content
Education
B.A., Economics, History, Dartmouth College
Top Issues That I Help Clients Address
Optimizing social marketing strategies to adapt to an evolving social landscape
Navigating best practices for commerce features on social platforms
Enhancing digital features to meet changing consumer expectations
Improving effectiveness in content marketing across platforms
Benchmarking digital competency of brands