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Gartner Expert
Katie Gove
VP Analyst
Katie Gove is a Vice President-Analyst in Gartner's Technology and Service Provider Research where she is on the General Managers team. Ms. Gove covers the services market.
She advises service providers on growth and market opportunities, go-to-market and differentiation strategies. Her coverage includes digital business services; technology consulting services; business consulting services; digital product engineering services; the use of assets and IP in IT services; the talent crunch; country options for talent, location decision-making including nearshoring/offshoring and service buyer behavior.
Some of her Symposium/Conference/webinar presentations include the following:
*Digital Product Engineering Service Offerings Must Choose Either Optimization or Transformation
*Struggling to Differentiate in Services? Let's Discuss What Works
*How to Price Asset Based IT Services to Maximize Customer Value
*How Product Companies Can Improve Client Outcomes With Their Own Service Offerings
*Growth in IT Services Comes From Context, Cloud and Consulting
*Rethinking Constraints To Create New Value Opportunities
*Addressing the Unprecedented IT Talent Crunch--Go Big or Go Home (Research Connection webinar)
*Why You Need an Industry-Focused Marketing Strategy (webinar)
*Why Service Providers Need to Innovate in their Own Customers' Journeys With Them
*Where and How to Find Talent-Offshore, Nearshore, Onshore and Noshore
Previous experience
Ms. Gove has more than 25 years of experience in consulting and research with a focus on developing application and business services strategies and leveraging outsourcing and near/offshoring models to meet business needs. Her primary focus areas have been working with IT and business leaders in developing and aligning strategies that deliver business value.
She has also been involved in multiyear IT and ITeS sector development through projects in emerging countries like Uganda, Kenya, Bangladesh and Sri Lanka. She has 18 years of consulting experience, 14 years with IT/technology delivery and management, 17 years with IT/technology and market analysis, and 6 years with IT/ITeS sector development in developing countries.
Professional background
Catalyst/Perikon, Senior Consultant (Strategy/Implementation and IT) , 4 years
PricewaterhouseCoopers, Managing Producer-Global (IT Development/Implementation), 5 years
Trellis, Managing Director (Outsourcing/Offshoring Consulting and Research), 9 years
Areas of coverage
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Technology Buying Dynamics
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Verticalize Go-to-Market Strategy for Tech Providers
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Create Differentiated Tech Service Offerings
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Drive Tech Services Client Impact
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Lead a Profitable Tech Services Practice
Education
M.A., International Relations and Communications, Boston University
B.S.F.S., International Relations-Politics, Law and Organisation, Georgetown University School of Foreign Service
Top Issues That I Help Clients Address
IT Services total addressable markets and opportunities
Digital Product Engineering Services
Services value articulation - creating compelling value stories that engage audiences, generate trust and drive action
Strategies for tackling the talent crunch, including nearshore/offshore and location decision-making
IT services buyer behavior