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Gartner Expert
Kelsie Marian
Sr Director Analyst, KI Leader
Kelsie Marian is a Senior Director Analyst with Gartner's CIO Industry Advisory Services, Retail. Her primary focus areas include Store Associate Technologies and Unified Commerce Execution. She is also the Key Initiative (KI) Leader for the Retail Team.
Previous experience
Prior to joining Gartner, Ms. Marian worked in the media industry, where she was responsible for sales campaigns, consumer research, and CRM implementation. She also has three years of in-store experience with an international home decor retailer.
Professional background
Naples News Media Group, Research Manager, 3 years
NewsBank, Marketing Analytics Manager, 3 years
Areas of coverage
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Retail Industry Technology Insights
Education
M.S., Predictive Analytics, Northwestern University
B.B.A., Marketing, With Honors, Georgia College and State University
Top Issues That I Help Clients Address
What are the store and associate trends supporting unified commerce operations?
How do I support my human workforce with and automation and AI to deliver a superior associate experience for competitive advantage?
How can I support the business through unified commerce platforms that deliver seamless interactions for customers? (B2C)
How can I advise the business on technology investments to digitalize the associate experience to support unified commerce operations?
How can I support the business through unified commerce platforms that deliver seamless interactions for customers? (B2C)