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Gartner Expert
Liz Pellegrini
VP Analyst
Elisabeth (Liz) Pellegrini is a Vice President, Analyst at Gartner where she covers Product Marketing as part of the Tech Marketing research practice.
Ms. Pellegrini has 24 years of experience in tech marketing pertaining to go-to-market strategy and execution, messaging, positioning, differentiation, competitive intelligence, sales enablement, software solution engineering, and leading product marketing and management at large and niche technology providers.
Previous experience
Prior to joining Gartner, Mrs Pellegrini had 20 years experience in the tech industry.
Professional background
Salesforce, Head of Financial Services Solution Consulting & Innovation Labs, 3 years
Gartner Research, Vice President Product Management & Product Marketing, 7 years
British Telecom, Senior Manager, Product Marketing, 5 years
Areas of coverage
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Technology Market Economics
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Messaging, Content and Enablement
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Partner and Ecosystem Strategy
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Go-to-Market Strategy
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B2B Martech and AI Strategy
Education
Postgraduate degree, Chartered Institute of Marketing in Europe
Master of Philosophy, English Linguistics, University of York
Master of Science, International Marketing and Management, Leeds University Business School
Undergraduate degrees, English and American Languages, Literature and Politics, University of Aix-en-Provence, France
Top Issues That I Help Clients Address
Measuring B2B Marketing Performance
Product Marketing Strategy & Execution incl. Messaging, Positioning, Differentiation and Competitive intelligence
AI Go-to-Market incl. GenAI and Agentic AI
Sales Enablement
Ideal Customer Profile (ICP), Market Segmentation Strategies & Buyer Personas