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Gartner Expert
Maria Marino
VP Analyst, KI Leader
Maria Marino is a Vice President Analyst in the Tech Product Marketing group. She focuses on B2B customer experience, customer success management and customer marketing programs for technology service providers. She writes research and advises clients on optimizing customer experience (CX) and customer success programs, including VOC and customer success technology platform selection. She also advises clients on how to build customer marketing programs to expand revenue from existing customers.
Previous experience
Ms. Marino has more than 20 years of high-technology product marketing, customer experience and product management experience for startups and large technology providers. She held leadership positions with LUMEN and Windstream.
Professional background
CenturyLink, Director Business Product Customer Experience, 5 years
Level 3 Communications, Vice President Product, 8 years
Windstream, Vice President Enterprise Customer Experience, 3 years
Areas of coverage
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Customer Marketing
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Boost Customer-Led Growth
Education
B.S.F.S., School of Foreign Service, Georgetown University
M.A.L.D., Fletcher School of Law & Diplomacy, Tufts University
Top Issues That I Help Clients Address
How to structure and build a B2B Customer Experience strategy?
How to create effective customer listening / Voice of the Customer programs?
How to structure and build a Customer Success program?
How to deploy B2B customer marketing programs to drive adoption and retention?
How to deploy B2B customer marketing programs to drive growth from existing customers?