Masatsune Yamaji covers the automotive and the industrial electronics market. Technologies related to autonomous driving such as processing, sensing and connectivity are becoming the next growth drivers for chip vendors. Expansion of new energy vehicles also accelerate the growth of power discrete market. Though Edge AI technologies are becoming important in the industrial electronics market, Mr. Yamaji argues collaboration with distributors and enhancing digital business capability are more important issues for many chip vendors to grow in the industrial electronics market.
Through the OEM semiconductor spending research and chip distributor research, Mr. Yamaji provides actionable advice and quantitative indices to help semiconductor chip vendors consider the sales and marketing strategies, including regional resource allocation, prioritization of target customers, alliances with distributors and long-tail customer cultivation. Mr. Yamaji argues that collaboration with distributors is one of the keys for growth in the broad market.
Prior to joining Gartner, Mr. Yamaji worked in a distribution company dealing with various types of semiconductor chips and electronic components. Mr. Yamaji was in charge of technical promotion of the products and seeking startup chip vendors that had future growth potential.
Macnica, Strategic Marketing, 7 years
Accelerate Customer Acquisition and Retention
Product/Service Design and Creation
Technology Market Essentials
Emerging Technologies and Trends Impact on Products and Services
Foundations of Product Planning
B.A., Language (Spanish), Sophia University
Which regional market should I target to grow effectively?
Which customers should I target to grow effectively?
Which distributors should I align with?
Which industrial electronic equipment market will create the largest opportunity for me?
How should I cultivate the small-customer semiconductor market?