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Gartner Expert
Matt Moorut
Sr Director Analyst
Matt Moorut is a Senior Director-level analyst for Gartner, based in London, UK. In his role, he advises CMOs and their teams on strategic digital marketing topics, including email marketing, search marketing, AI and omnichannel strategy development and marketing technology trends. While at Gartner, he has presented the opening keynote at Gartner's Marketing Symposium/Xpo and served as its chair, as well as leading Gartner's industry-specific marketing strategy research.
Mr. Moorut provides Gartner's clients with guidance on strategy development, channel marketing teams and operations, budgeting, martech trends, AI and best practices. He is the lead expert for Gartner's research into "Genius" brands, which highlights top performers in digital marketing and the strategies that enable their performance.
Previous experience
Mr. Moorut previously served as the Chief Marketing Officer of Charity Digital, a social enterprise that provided CSR consultancy and route-to-market for Google, Facebook, Amazon and other tech firms, while offering education and access to digital marketing and IT tools to c.40,000 nonprofits. In this role, he ran a digital publishing platform and was responsible for budgeting, martech and partner strategy, sales and marketing strategy and execution.
While working for L2 (acquired by Gartner in 2017), he delivered presentations to C-Suite leaders at retail businesses including Swarovski, P&G, Ralph Lauren and Chanel. He produces research specific to the retail industry and supports clients with insights and analysis on retail-specific marketing topics including budgets, consumer trends, and digital marketing best practices.
He has years of experience in content marketing having run a online news site with 50,000 B2B subscribers, for which he managed content planning as well as sales and marketing. He has an expert knowledge of SEO, website design, email marketing, social media marketing, digital transformation (including agile project management), data management (GDPR) and martech.
He also has experience in strategic management, budgeting and people/project management. He currently serves on the audit and risk committee and the board of the UK charity, Royal Voluntary Service.
Professional background
Charity Digital, Chief Marketing Officer, 5 years
Areas of coverage
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Industry Marketing
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Martech Strategy and AI Trends
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Channel, Campaign and Content Management
Education
History, University College London, First Class with Honors
Top Issues That I Help Clients Address
How can I optimize my email marketing strategy?
What vendors are best suited to supporting my multichannel marketing objectives?
What digital marketing channels are my peers increasingly investing in?
What AEO activities should I initiate to ensure visibility in search engines and in AI summaries?
What digital marketing trends should I be aware of in the retail sector when setting my strategy?