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Gartner Expert
Matt Moorut
Sr Director Analyst, KI Leader
Matt Moorut is a Senior Director-level analyst for Gartner for Marketers, based in London, UK. He leads Gartner's Industry Marketing Strategy and Execution research and serves as the chair for Gartner's North American Marketing Symposium/Xpo.
As an analyst, Mr. Moorut provides Gartner's clients with guidance on various channel marketing topics. He is principally responsible for producing Gartner's analysis on email marketing and supports clients on search marketing, mobile marketing and omnichannel strategy. His research focuses on a range of topics, including budget benchmarks, channel strategy, vendor selection and tech market trends, and operational and executional best practices. He is the lead expert for Gartner's "In the Company of Genius" research, which highlights cross-sector best practices in digital marketing strategy.
While working for L2 (acquired by Gartner in 2017), he delivered presentations to C-Suite leaders at retail businesses including Swarovski, P&G, Ralph Lauren and Chanel. He produces research specific to the retail industry and supports clients with insights and analysis on retail-specific marketing topics including budgets, consumer trends, and digital marketing best practices.
Mr. Moorut previously served as the CMO of a social enterprise that supported 40,000 nonprofits with access to numerous digital marketing and IT solutions and training. In this role, he ran a digital publishing platform and was responsible for budgeting, martech and partner strategy, sales and marketing strategy and execution.
Previous experience
Mr. Moorut was the Chief Marketing Officer for Charity Digital, which provided CSR consultancy and route-to-market for Google, Facebook, Amazon and other tech firms, while offering education and access to digital marketing and IT tools to c.40,000 nonprofits.
He has years of experience in content marketing having run a online news site with 50,000 B2B subscribers, for which he managed content planning as well as sales and marketing. He has an expert knowledge of SEO, website design, email marketing, social media marketing, digital transformation (including agile project management), data management (GDPR) and martech.
He also has experience in strategic management, budgeting and people/project management. He currently serves on the board of the UK charity, Royal Voluntary Service.
Professional background
Charity Digital, Chief Marketing Officer, 5 years
Areas of coverage
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Marketing Technology
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Industry Marketing Strategy and Execution
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Marketing Channels and Content
Education
History, University College London, First Class with Honors
Top Issues That I Help Clients Address
How can I optimize my email marketing strategy?
What vendors are best suited to supporting my multichannel marketing objectives?
What digital marketing channels are my peers increasingly investing in?
What SEO activities should I initiate to ensure visibility in search engines and in AI summaries?
What digital marketing trends should I be aware of in the retail sector when setting my strategy?