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Gartner Expert
Max Goss
Sr Director Analyst
Max Goss is a Senior Research Director in the Gartner Enterprise Applications team. Mr. Goss specializes in the Microsoft cloud technologies including Microsoft 365 Copilot, Copilot Studio, SharePoint, Teams and the Microsoft Power Platform. He also has considerable expertise in Generative AI governance, adoption and change management outside of the Microsoft stack, including AI agent governance. The topics he currently focuses on include Microsoft 365 and Copilot governance, Generative AI governance, implementation and adoption and digital workplace operations and organizational structures. Mr. Goss has a strong focus on information governance and has a keen understanding of the capabilities available in Microsoft 365 and can offer best practice advice on how organization should implement them.
Over the past year, Mr. Goss has carried out in-depth research on Copilot for Microsoft 365 and he has published several papers and spoken at several conferences abouts its risks and opportunities.
Previous experience
Mr. Goss has spent more than 12 years working in the IT Industry, primarily in the Higher Education sector across two major UK Universities implementing Microsoft 365 technologies. He has extensive hands-on experience with almost all aspects of the Microsoft 365 stack, as well as a keen awareness of the business approach needed to best ensure successful implementation and adoption. Before joining Gartner, Mr. Goss was the Lead Architect responsible for the delivery and adoption of Microsoft 365 cloud services at the University of Bristol in the UK.
Professional background
University of Bristol, Microsoft 365 Architect, 4 years
University of Exeter, SharePoint Online Technical lead, 8 years
Microsoft 365 contractor (various companies), Microsoft 365 Contractor (part time), 2 years
Areas of coverage
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AI Governance and Information Risk Management
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Improve AI Governance Maturity Across the Organization
Education
MA Political Theory, University of Exeter
BA History, University of Exeter
BSC, Computer Science, Open University
Top Issues That I Help Clients Address
Guidance on assessing the value and risks of Microsoft 365 Copilot and its overall organizational impact.
AI agent governance and management - including agents in Microsoft 365 Copilot and Copilot Studio and how to mitigate agent sprawl.
How to choose between popular Enterprise AI Assistants including M365 Copilot, Gemini Enterprise, Chat GPT Enterprise, Amazon Quick
Microsoft 365 governance including best practice for design, architecture, implementation and support
Power apps / Power automate governance and best practices including how to support and enable low code adoption