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Gartner Expert
Michael Maziarka
VP Analyst, Tech Marketing Chief of Research
Mike Maziarka is a Vice President, Analyst on the Gartner Tech Marketing team in the Technology and Service Provider Research organization. Mr. Maziarka provides research and advisory services on customer life cycle and product marketing for technology providers. He focuses on customer success management, customer experience, customer advocacy and communities, and customer marketing. He is experienced in working with both emerging and large tech providers.
Previous experience
Mr. Maziarka has over 25 years of experience in the social media, analytics, PR and communications, content management, and electronic publishing solution industries. During his career, he held product marketing, product management, corporate communications, analyst and consulting roles. He has worked for small through large companies including Cision, Visible Technologies, Cymfony, BEA Systems, InfoTrends, Xyvision, Frame Technology and Datalogics.
Mr. Maziarka has chaired numerous conferences and held the Chair position on the Board of Directors for OASIS, the Organization for the Advancement of Structured Information Standards (formerly SGML Open). He was also active in the development of the CALS electronic publishing standards, and has participated in the J2008 and ANSI committee work.
Professional background
Cision, Director, Product Marketing, 2 years
Cymfony, VP, Marketing and Client Services, 2 years
Visible Technologies, Sr. Director, Product Management, 2 years
Areas of coverage
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Improve Product Marketing Execution
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Customer Marketing
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Boost Customer-Led Growth
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Drive Tech Marketing Performance
Education
M.B.A., DePaul University
B.S., Computer Engineering, Iowa State University
Top Issues That I Help Clients Address
Developing and optimizing Customer Success Management
Using customer marketing to drive adoption, renewals and expansion
Obtaining and mining voice of the customer feedback to inform customer experience initiatives
Prompting customers to share experiences through effective customer advocacy programs
Employing customer communities and programs to engage customers