- Gartner client? Log in for personalized search results.
Gartner Expert
Michael McCune
VP Analyst
Michael McCune is a Gartner analyst who works with marketing leaders on organization strategy and operations. His current research focuses on the improvement of functional productivity, the effectiveness of marketing operations, and the pursuit of operational excellence in marketing.
An outcomes focused process junkie, his career activity includes the design and management of retail research products, online consumer panels, customer experience programs and channel management strategies. He has started businesses from scratch, been tapped to run joint ventures, managed multi-office organizations, led small teams within large companies, and endeavored to drive change as a consultant.
Previous experience
Mr. McCune's career spans over 30 years of service in support of large enterprises across markets in the Americas, Europe, and Asia/Pacific.
Professional background
Ipsos Loyalty, Vice President, Customer Experience & Loyalty, 2 years
MaritzCX, Account Manager, Customer Experience & Loyalty, 2 years
China Link Research, Co-Founder & President, 8 years
U.S. Department of Commerce, Analyst, International Trade Administration, 2 years
Areas of coverage
-
Marketing Operations and Innovation
-
Marketing Organization Design
-
Marketing and Growth Strategies
Education
B.A., Asian Studies, University of Michigan
Chinese Language School, Middlebury College
Top Issues That I Help Clients Address
Improving marketing productivity.
Effective leadership of marketing operations.
Establishment of a continuous improvement culture in marketing.
Advancing cross-functional content operations initiatives.
Calibrating talent strategy and skill development efforts.