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Gartner Expert
Michelle DeClue
VP Analyst
Michelle DeClue is on the Retail-Consumer Goods industry team. She specializes in consumer-driven business capability models and supporting technologies. Her deep dives in technologies include recipe-based PLM (not discrete) as well as Product Portfolio Management.
Michelle is a cross-practice leader of emerging theme, Digital Twin of a Customer, a co-leader of Total Experience (Top Strategic Technology Trend), and the industries lead for CX CORE (Customer Organization Relationship Experience).
Michelle developed Stop Firefighting, Start Trailblazing Digital Initiatives workshop to help clients save 6 figures on digital initiatives. This focuses on how to build a business case as well as understanding how technology can impact employee burnout.
Previous experience
Prior to Gartner, as Global Director of Marketing at Selerant, Michelle engaged with customers spanning multiple industries to find out their pain points. This information was used to create customer-centric support in the form of presentations, written documentation and one-to-one meetings.
Professional background
Primavera Systems (acquired by Oracle), Copywriter, 2 years
SASI (acquired by SAP), Technical Writer and Quality Assurance, 2 years
Selerant, Global Director of Marketing and PLM Subject Matter Expert, 13 years
Areas of coverage
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Retail Industry Technology Insights
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Executive Leadership: Leadership Dynamics and Communications
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Executive Leadership: Digital Business Strategy and Planning
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Consumer Goods Technology Insights
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Digital Leadership (For ELKI Entitlements Only)
Education
B.A., Mass Communications, Lipscomb University
Top Issues That I Help Clients Address
What are the consumer-driven business capability models & tech we should be investing in?
What are emerging trends/themes we should know to outpace our competitors?
What is Total Experience and how will it help drive engagement with employees and customers?
How can I understand my customers better?
How should we address employee burnout?