Michelle Shapiro is a Sr Director Analyst based out of Cleveland, Ohio. In this role, Michelle works closely with HR leaders and technology vendors across a variety of industries to apply best practices in areas such as go-to-market, product marketing, campaign marketing, sales enablement, and channel development.
Prior to Gartner, Michelle worked for several software companies in a variety functional roles responsible for go-to-market, product marketing, industry marketing, and customer programs.
ASG Technologies, Product Marketing Manager, 1 years
Fiserv, Product Marketing Manager, 2 years
Great Lakes Publishing, Advertising Coordinator, Cleveland Magazine, 1 years
Hyland Software, Solution Marketing Manager, 12 years
National City Bank, AVP, Marketing Supervisor, 6 years
Oracle, HCM Product Marketing Director, 2 years
Technology Buying Dynamics
HR Technology Strategy, Transformation and Management
Marketing Channels and Content
Business Buyer Insights
Optimize Product Marketing Strategy
Saint Mary's College, Notre Dame, Indiana
BA in Mass Communications, Minor in Business Administration
HR functional buying behavior
Go-to-market strategy
Messaging, positioning and storytelling
Product marketing
Change management