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Gartner Expert
Molly Beams
VP Analyst
Molly Beams is a Vice President on the Tech Go-To-Market Product Marketer team. Ms. Beams provides advisory services and research for technology and service providers' product marketing challenges. She focuses on issues related to modern market segmentation, adapting marketing and sales approaches accordingly, and how to incorporate differentiation throughout a marketing story. She also supports vertical marketing, customer advocacy and developer marketing.
She can be found on LinkedIn.
Previous experience
Prior to Gartner, Ms. Beams worked for several software companies in a variety functional roles responsible for product strategy, business development, industry marketing, partner programs, business analysis and professional services.
Professional background
Centive, Director of Professional Services, 3 years
Kronos, Product Manager, Product Marketer, Value Assessments for Sales, 7 years
Red Hat, Technology Partner and Certification Program, 4 years
Areas of coverage
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Refine Tech Marketing Approaches
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Improve Product Marketing Execution
Education
B.A., Mathematics (Minor in Computer Science), Boston College
Top Issues That I Help Clients Address
Product Marketer - Go-to-Market Strategy
Product Marketer - Messaging & Differentiation
Product Marketer - Vertical Marketing
Product Marketer - Customer Advocacy
Product Marketer - Developer Marketing